Naming Layers & Widgets: Best Practices for Designers & Developers

Introduction

In the fast-paced world of web design and development, efficiency and collaboration are key. Whether you’re a Figma designer, an Elementor user, or a WordPress developer, how you name your layers and widgets can significantly impact your workflow, team collaboration, and even SEO performance.

Poorly named layers lead to confusion, slow down development, and make debugging a nightmare. On the other hand, well-structured naming conventions improve readability, streamline handoffs, and enhance automation—especially when using tools like Figmentor AI to convert designs into functional websites.

In this guide, we’ll explore:

Why naming layers and widgets still matters
Best practices for Figma, Elementor, and WordPress
How proper naming improves workflows and SEO
Tools and plugins to automate naming conventions

By the end, you’ll understand how a disciplined approach to naming can save time, reduce errors, and boost productivity.

Why Naming Layers and Widgets Matters

1. Improves Collaboration & Handoffs

When working in teams, unclear layer names create confusion. Developers and designers waste time deciphering what each element represents.

✅ Good Example: Button/Primary/CTA (Homepage)

❌ Bad Example: Rectangle 12

A well-named layer ensures everyone—from UX designers to WordPress developers—understands the structure without extra explanations.

2. Enhances Automation & AI Conversion

Tools like Figmentor AI rely on structured naming to convert Figma designs into WordPress or Elementor widgets accurately. If layers are poorly named, the AI may misinterpret elements, leading to broken layouts or incorrect styling.

3. Boosts SEO & Accessibility

Search engines and screen readers rely on semantic structure. Properly named elements improve:

SEO rankings (Google favors well-structured content)
Accessibility (screen readers interpret elements correctly)
User experience (clear hierarchy improves navigation)

4. Speeds Up Development & Debugging

Developers spend less time hunting for elements when names are logical. For example:

Header/Nav/Logo is easier to find than Group 45
Section/Hero/CTA is clearer than Button Copy 3

5. Future-Proofs Your Design System

A consistent naming convention ensures scalability. Whether you’re a freelance designer or part of a design agency, structured naming helps maintain design systems across projects.

Best Practices for Naming Layers & Widgets

Figma Naming Best Practices

Figma is a powerful design tool, but without proper naming, files become chaotic. Follow these rules:

1. Use a Hierarchical Structure

Example: Page Name/Section/Element/State

Homepage/Hero/CTA Button/Hover
Dashboard/Sidebar/Profile Icon

2. Avoid Generic Names

❌ Rectangle, Group, Frame ✅ Card/Product/Container

3. Use Consistent Capitalization

PascalCase → PrimaryButton
kebab-case → primary-button
snake_case → primary_button

4. Include States for Interactive Elements

Button/Primary/Default
Button/Primary/Hover
Button/Primary/Active

5. Use Slashes for Grouping

Figma supports / for organization: Header/Navigation/Logo

Elementor Widget Naming Best Practices

Elementor users should follow a similar structure to maintain clarity:

1. Use Descriptive Names

❌ Section 1 ✅ Hero Section with CTA

2. Include Functionality in Names

Testimonial Slider (Auto-Rotate)
Pricing Table (3 Columns)

3. Avoid Default Names

Elementor auto-generates names like Section, Column, and Text. Always rename them.

WordPress & Figmentor AI Naming Best Practices

When converting Figma designs to WordPress via Figmentor AI, naming affects how widgets are generated:

1. Match WordPress Class Names

If your theme uses btn-primary, name your Figma layer accordingly.

2. Use Semantic Keywords for SEO

Blog Post/Featured Image (instead of Image 1)
Service Card/Title (instead of Heading 2)

Footer/Social Icons/Twitter
Sidebar/Newsletter Form/Input Field

Tools to Automate Naming Conventions

1. Figma Plugins

Rename It – Bulk rename layers.
Layer Linter – Enforces naming rules.
Figma to Code – Converts designs with proper naming.

2. Elementor Add-ons

Custom Widget Names – Override default names.
Dynamic Tags – Auto-populate names based on content.

3. Figmentor AI

AI-Powered Conversion – Uses layer names to generate clean WordPress/Elementor code.
Smart Naming Suggestions – Recommends optimized names for SEO and accessibility.

Key Takeaways

✅ Consistent naming improves collaboration. ✅ Proper naming enhances automation (Figmentor AI, plugins). ✅ SEO and accessibility benefit from semantic naming. ✅ Use tools to enforce naming conventions.

Conclusion

Naming layers and widgets isn’t just about organization—it’s about efficiency, scalability, and performance. Whether you’re a Figma designer, Elementor user, or WordPress developer, adopting structured naming conventions will save time, reduce errors, and improve workflows.

For teams using Figmentor AI, proper naming ensures seamless conversions from Figma to WordPress, making your design-to-development process smoother than ever.

Ready to optimize your workflow?

Try Figmentor AI for automated, intelligent naming and conversions.
Download our naming cheat sheet for quick reference.

FAQs

1. Why is naming layers important in Figma?

Proper naming improves collaboration, speeds up development, and ensures accurate conversions when using tools like Figmentor AI.

2. How should I name Elementor widgets for better SEO?

Use descriptive, keyword-rich names like Hero Section with CTA instead of generic terms like Section 1.

3. Does Figmentor AI rely on layer names?

Yes, Figmentor AI uses layer names to generate clean WordPress/Elementor code, so structured naming is crucial.

4. What’s the best way to name interactive elements?

Include states (e.g., Button/Default, Button/Hover) for clarity.

5. Can plugins help enforce naming conventions?

Yes! Plugins like Rename It (Figma) and Custom Widget Names (Elementor) automate naming rules.